So what goes into the perfect You Tube marketing video? Creativity always counts, of course, as does professionalism. Still, there are other things to take into consideration as well. The following is a list of 5 tips that will get you started.

1. Make your video creative. With all of the videos out there, yours needs to stand out in the crowd. Use fun music, great shots, and try to find an angle that hasn’t already been done. People generally turn on to You Tube to be entertained and your video needs to be able to do this.

2. Give some tips or solutions to common problems that are associated with your particular product, business, or services. This is an informational type of video and the audience will like the fact that they are learning something. Try to make the tips unique enough that most people can use them but haven’t necessarily heard of them before.

3. Make your video educational. People like to learn things when they watch video. Your perfect You Tube marketing video doesn’t have to be all about how to find your website and what the cost of your product is. For example, if you are advertising your mechanical business then why not give a demonstration on how to change a tire? People will watch your video, learn something, and then visit your website. These how-to videos are a lot less threatening than standard commercials or advertisement that you see on television. Plus, they are entertaining.

4. Add some realism or “behind the scenes” in your video. You can do this by introducing your staff, introducing some customers, or even giving the audience a “behind the scenes” tour of the office, factory, or place of work. People appreciate this and it gives your product or business some authenticity.

5. Add closed-captions to your video. Keep in mind that not everyone is able to hear and that those audience members might be the very ones that want to order your product. It’s very thoughtful to keep the hearing impaired in mind when creating a video, even a marketing video, because most people rarely do.

You might be thinking that you don’t want to limit yourself by just choosing one type of niche. However, think of it as being a small fish in a big pond if you just go with the “Standard” account. By narrowing down your niche, you have a better chance of standing our from the crowd. It also helps people find you. Once they have found you, you will get more clicks on your videos and then hopefully, more clicks to your external website.

Of course, you can always just go with a standard account. However, if you are marketing something specific then it makes sense to go the extra mile and choose one of the other options. Let’s take a look at them…

1. A Guru Account. If you are an expert in your field and your videos are going to show that then you should sign up for a Guru account. With a Guru account you can have links to your other websites from your profile page, as well as a logo.

2. A Director Account. Are you an inspiring Spielberg? If so, then you should consider a Director account which is a good option if you are uploading your own videos that you have made yourself in order to showcase your creativity.

3. A Comedian Account. Many comedians sign up for You Tube accounts in order to get exposure. You can also promote your stand-up act, public access television show, or even your promote your CDs. In addition, with this kind of account you can also list upcoming shows as well.

4.A Musician Account. Aspiring musicians should choose this option. With a musician’s account, you can promote your music with You Tube. You will be able to choose your music genre, make a logo, show your tour dates, and even give people links in which they can purchase your CDs.

If you decide later that you want to pick a niche and not just stick with “Standard” then you can do that, too. Just go to your channel information page and change your account type.

That is one of the issues that people face once they have completed a project-the marketing. Except now, you have to market your marketing materials. Do how do you promote your prefect marketing video?
First, make sure that people understand what it is that you are trying to promote with your video. Although some very popular videos seemingly have nothing to do with the products that they advertise, they do eventually try to make a point out of their video. You should do the same. At the very least, you need to include your URL within your video or else people won’t know how to get to your website afterward.

Secondly, you should also try to make your video entertaining. By doing this, people will want to watch it. They will also want to tell their friends about it. They might even post it on their blogs, Facebook page, and Myspace page. This is great free promotion for you and your website. Word of mouth is one of the great marketing tools out there-and it’s free!

Unless you are promoting your magic act, try to make it as realistic as possible. People watch You Tube videos to be entertained, but they also like seeing real people in real situations. This is not the time to bring out your CGI and big budget special effects.

Make sure that you use tags and categories in the right way. Tags is what search engines will use to find your video. Don’t just use random tags, either. Make sure that they actually have something to do with the video that people are watching. With that being said, make sure that your tags cover all aspects of the video, too. For instance, if you are marketing your real estate business in Dallas, then make sure your tag words have something to do with real estate, houses, buying property, and Dallas.

Lastly, never underestimate the power of promoting yourself. Add your URL to every outgoing email that you send. Also, if you belong to any group, make sure that your URL is part of your signature. Your presence will help drive traffic to your site.

As a matter of fact, most advertisements on You Tube, unless they are especially unique, actually turn people off. Why? People people go on You Tube to be entertained and to learn information-not to try to be suckered into buying things.

So what else can you do with your You Tube marketing video?

1. Interview someone who is an expert in the field that you are promoting. For example, let’s say that you own a garage and you’re trying to get customers interested in taking their cars to you. Go down to the local mechanics school and interview one of the professors. Get him to give you tips on car maintenance in the wintertime.

By doing this, your viewers are learning something valuable. At the end, you can still include your contact information. In essence, you are still marketing your business or product, but you are also giving people something to remember as well.

2. Give your audience a tour of the facility. This is a good idea if you own a restaurant or a small factory. Take your audience of a tour of it in order to give them a “behind the scenes” feel. A restaurant would be particularly good because people like to see how a restaurant runs. It will also give you a chance to show off your staff.

3. Actually show someone using your product or services. This is akin to customer testimonials, which can also be good. One of the reasons that infomercials are so successful is because they are very good at showing seemingly “real” people using the services. They make it appear easy, too. Instead of just showing off your product, try to record someone really using it.

4. If you are promoting an event, show clips from past events. Be as creative as possible. Add music. There’s nothing like showing people having a good time to get others interested in doing the same.

5. Use product placement by working with other people. Use their products in your videos and do the same for them. Make sure that you mention what the other product is, though, or else your audience might just think it is a prop.

The tags and categories might be more important than you think. It could even be that in the past you just skipped over that part and didn’t choose any at all. However, in order to help promote your video, and to get people to find it once it’s on the website, you need to choose ones that are relevant.

First, you should check out other videos in your niche, or that that are similar to yours, in order to find out what tags and categories they have used for their videos. It really helps to look at the ones that have a lot of hits. People had to find that video somehow, after all. You don’t have to copy their tags and categories, but it will give you a good idea of what you can label your own video as.

Secondly, think about using less popular categories. Why? Think of it as being a big fish in a small pond. If you find a less popular category that your video could fit into, chances are that it will have a very good chance of being found. Being found, after all, is one the reasons that you are placing your video on You Tube to begin with.

Putting your video in a less popular category will, in essence, slim down your competition. There are thousands and thousands of videos on You Tube and you must find a way to make yours stand out from the crowd. If you choose one that is not often used, your video might go straight to the top. It’s better to be at the top of a small list than at the bottom, or somewhere in the middle, of a large list.

It could be that your video doesn’t seem to fit into any of the categories that are available. If this is the case, then you might have to do a search on other videos that are similar to yours to see what categories they used.

Tagging your video is equally as important. Try to add as many tag words, or keywords, as you can. You never know what phrase or word someone is going to type in that will lead them to your video.

Unlike television commercials which people usually use to advertise their products or businesses, You Tube videos serve a lot of entertainment purposes and are not as invasive or as aggressive as other forms of advertisement. When people post a You Tube video, even for marketing purposes, it is generally low-budget and serves some other purpose than to advertise. For instance, it can entertain, educate, or inform. Therefore, people are less likely to look away from it.

You can also use You Tube to reach a large number of people. Millions of people watch videos on the website every month. People from all over the world, too. When you advertise in your local newspaper, or even on your local television channels, you are reaching a limited audience.

In addition, on You Tube, people can search for your particular project using keywords and categories. That way, if you use the right tag words, people who want to purchase something similar to what you are marketing can find you. With commercials, you are appealing to everyone at once, while with You Tube, you can appeal to a niche, or targeted audience.

It is important to remember to keep your video entertaining. People can always move right along to another video, after all. You have to make your video entertaining enough that people not only want to watch it, but also want to find your website afterward and hopefully make a purchase. Think of it as a better kind of infomercial-the kind that people don’t want to look away from and actually search for.

If you create a great marketing video and you can get people to watch it, then word of mouth will take it even further. Some of the greatest You Tube videos weren’t professionally market at all-someone just saw them and liked them and spread the word.

Remember your audience when you are making your video. Also, remember why people get onto You Tube in the first place. Gimmicks are okay to use, as long as they are interesting. Above all, don’t forget to include contact information so that people can find you when they have finished watching the video.

Viral marketing can be used in many different ways, from videos to even e-books. If you are trying to promote your own business and you want to create a top-notch video for marketing purposes then you really cant go wrong with viral marketing. Viral videos are most one of the utilized forms of marketing today.

Of course, there are some guidelines that you should follow when you are using viral marketing. Although it is similar to other forms of marketing in some respects, there are still some things that you should keep in mind when creating a video. The following is a list of tips that will help you get set on your way to producing a top notch video that is bound to bring forth good results.

1. Make people remember it.
There are literally thousands and thousands of marketing videos out there right now. In fact, most businesses are using them these days. For that reason, your perfect marketing video must be memorable. If it’s not, then people aren’t going to remember your product. Have you ever seen a commercial that has seemingly nothing to do with the product that it was attempting to sell? Well, do you remember the video itself? That was kind of the point. Although it might not have had a huge connection to the product, you do, in fact, recall the video. In turn, that makes you think of the product. Remember that when yo are making your video.
However, this is not an excuse to make your product substandard. You must still have an excellent product, too.

2. Make it look professional.
It can be low-budget and still look professional. It can be very annoying when the audio doesn’t match up with the video or when the camera is too shaky. Likewise, bad graphics or poor quality can make the video appear unprofessional. People might get the wrong idea about your product in these instances. Don’t rely on your friends and family to provide unbiased feedback on your video, either.

3. Make it resistless.
This goes along with making it something that people remember. Hey, it’s okay to use a gimmick. Gimmicks work. You know the gecko from the Geico commercials? Or the taco Bell Chihuahuas?

The following list are 10 reasons why placing your video on You Tube can be a good marketing ploy for your business, products, or services.

1. You can produce short videos of informative tips that can help show off your expertise in your specific area of business. In turn, this will make people interested in visiting your website.

2. You can interact with the YouTube community by leaving comments on other people’s pages and uploading video responses to videos on topics that are related to your business or product. Above all, You Tube is a social utility site and the more your name is out there, the more hits your marketing video is going to receive.

3. You can add your You Tube channel’s website address to marketing collateral and other social networking profiles.

4. You can upload customer video testimonials in order to add to your believability. Try not to make them too infomercial like, however, or else they will appear insincere.

5. You can show the results of someone using your product or services. This is a great way to bring your product to life.

6. You can let others use your product in their videos and vice versa in order to cross-promote each other. This equals product placement.

7. Use your video to advertise your business or product by including your company information like your name, URL, phone number and email address in every video. After all, you want people to be able to find your website.

8. You can answer questions using your marketing videos. Some people are visual creatures and would appreciate being shown a video instead of reading a FAQ.

9. Make sure that embed your marketing videos on your company’s website on the right pages so that people can find them. You can upload them to You Tube and then use them directly on your own website.

10. You can even earn money from your You Tube marketing videos by entering into a partnership with YouTube.

Well, those don’t. However, If you create a good marketing video then you can drive traffic to your site. Here are some things to consider…

· Try creating the perfect You Tube marketing video to fit your niche. If you own a car detailing business then you might want to make some videos aimed at people who would like know more about cleaning their cars a particular way. If you are a party or event planner, you might want to show some clips of recent parties that you have planned.

· You should also keep your tags and categories in mind when you are uploading your video. People will find your video through the tags, which are essentially keywords, so be wise about choosing them. These will also help your video show up on Google searches, too.

· Consider offering the people an incentive to visiting your site at the end of the video. Offer them a free consultation, promise of a free coupon, MP3 download, etc. People like freebies, after all.

· Remember that while they are watching your video, you have them hooked. Therefore, you need to reel them in while they are still interested. That is why it is imperative that you include your website address, as well as give them a reason to visit your site. You want them to visit it now because later, after they have watched more videos, they might forget about yours.

· Don’t just count on your video being shown on You Tube. You can also include it in your blog, on your Facebook and Myspace pages, and in your company’s website as well. You Tube will give you embedded links that will allow you to do this with just a few click of the mouse.

· Don’t treat your video like an advertisement. People get resentful of advertisements when they are on the internet. Instead, make it entertaining.

Should you hire a professional or do it yourself? What if you don’t know anything about making a video-much less one that will make people visit your site? The following article will look at the advantages and disadvantages of hiring a pro or going at it alone.

Advantages of hiring a professional for your You Tube marketing video:

· they presumably know what they’re doing

· they can get the video completed in a time-sensitive manner

· you won’t have to do much more than give them direction as to what you want.

Disadvantages of hiring a professional:

· the cost-pros can be very costly if they know what they’re doing

· time frame-they might not be able to get to you right away

· sleekness of the video-You Tube is primarily known for its laid back/personal video camera look

Advantages of doing it yourself:

· it’s virtually free so if you’re on a budget it can be great

· you have total control of everything

· you can change things as you see fit without taking up other people’s time

Disadvantages of doing it yourself:

· a video that comes off looking amateurish-even by You Tube’s standards

· having no idea what you are doing

· creating a video that just doesn’t keep people entertained

What you can do is write out a script, come up with a concept, and then hire a professional to shoot it. If you have everything together that you need then you it might save you money since you will hopefully not be taking up too much of their time.

Another option, to save money, is to go to a local college or university and talk to a media student about helping you out. They might do it for less.

If you really want to save money and go at it alone then there are hundreds of websites that can give you pointers on how to make a good video, as well as how to market it once it’s up on You Tube. Likewise, the You Tube community itself is a good place to learn valuable information and tips on how to proceed with a video that will get people’s attention.